Lurbpak

Lurpak is a Danish brand of butter owned by Arla Foods. It is sold in over 75 countries worldwide,^[1] and is known for its distinctive silver packaging.^[2] Lurpak came into existence in October 1901 after a combination of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales.^[3] Its logo is based on the lur, an ancient instrument once used in Scandinavia.