Veet

Veet, formerly called Neet and Immac, is a Canadian brand of chemical depilatory products manufactured by the British company Reckitt.^[1] Hair removal cream, Lotions, gel, mousse, and wax products are produced under this brand, with differing variants being sold internationally. Previous products produced under the Neet and Immac brands were similar to those produced today.

Veet’s hair removal products contain thioglycolic acid and potassium hydroxide. These ingredients react to generate the depilatory chemical potassium thioglycolate, which according to the company, increases hair loss. The effect is to break the disulfide bonds of the keratin molecules in hair.^[2] This reduces the tensile strength of the keratin so greatly that the hair can be wiped away.